5 Digital Marketing Trends To Use In 2022

Digital marketing is continuously growing and evolving. Companies and brands must not only plan for the future of digital marketing but also be ready to capitalize on it.

By developing strong ties, various customization tactics assist marketers in improving consumer experiences and increasing brand loyalty. Customers will trust brands that are looking out for their best interests, particularly when it comes to product suggestions. 

The 5 trends listed below should guide your marketing approach in 2022 and help your brand and business succeed. 

Automated and Personalized Email Marketing

Email personalization is a marketing strategy that involves using customer data to deliver better tailored emails based on information about your subscribers. Personalization refers to tailoring material to your subscribers specific characteristics, such as their name, gender, location, birthday, interests, recent purchases and so on. 

Despite the obstacles that email marketing personalisation efforts still provide, it benefits both online business and online buyers. The following are some of the advantages: 

• Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor 
• Personalized emails deliver 6x higher transaction rates – Experian 
• Marketers see an average increase of 20% in sales when using personalized experiences – Monetate
• The open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. – Statista

It’s impossible to overstate the importance of personalized emails. To create an effective customized email, collect as much information as possible about your subscribers and segment them depending on that information. 

Capturing the interest of readers while also providing exclusivity is a wonderful method to engage customers and establish a strong reputation. While many businesses rely almost only on social media for their marketing efforts, your company can profit from leveraging the power of personalized email marketing. 

Micro-Influencer Marketing

Micro-influencer marketing is the use of “ordinary people”, as many people call them, to promote certain products by certain brands. The term “micro-influencers” refers to content creators on social media platforms. They usually have between 10k – 50k followers. 

Micro-influencers build up communities around the content they create. Many of them communicate with their followers on a daily basis. As a result, they frequently produce high levels of social media engagement and have very active audiences. 

Here are a few reasons why a company should use micro-influencer marketing: 

• Cost-effective: Micro-influencers are often significantly less expensive to deal with than mega- and macro-influencers because they have less popularity and followers. They can also deliver a superior return on investment. The end result is a considerably more cost-effective approach for ecommerce marketing.
• Focus: Micro-influencers present a better possibility for various ecommerce niches because they have a more targeted following than their macro- and mega-contemporaries. You can identify a micro-influencer whose followers closely mirror your target demographic, much more than any mega-influencer, whether it’s a specific age range or a specialized hobby.
• Higher engagement: They are well-versed in their niche and target market. This enables them to develop collaborations with businesses that will appeal to their target audience. They are more inclined to read and respond to individual remarks since they have more time than celebs with millions of followers which will assist to feed an already active community. 

While many companies believe that bigger is always better, this is not necessarily the case. Micro-influencers, in particular, are a frequently neglected tool that can help brands stand out from the crowd. 

YouTube Shorts

YouTube Shorts allows creators and artists to create unique vertical short-form video experiences on the YouTube mobile app using only their phones. Video segmentation, app-based recording, speed adjustments, and music overlays are just a few of the features. 

Video ads are a tried-and-true method of reaching an audience, and they’re still effective. Because YouTube Shorts are limited to 60 seconds or less, it is an ideal platform for brands to employ for video ads. 

Here are a few reasons why you should include YouTube Shorts in your digital marketing strategy:

• Digital marketers who are fast to experiment with YouTube Shorts will almost surely gain from Google’s market takeover. As this new service is improved and tweaked, marketers from organizations of all sizes anticipate to find new viewers.
• Shorts on YouTube do not disappear after seven days. Short videos can be used by digital marketers to advertise their business and create an overall narrative of quality and dependability.
• YouTube Shorts has the advantage of making video content more accessible to both creators and consumers. This is accomplished by concentrating on material developed for and viewed on mobile devices.

A compelling yet simple video ad may immediately attract a large number of new customers, retarget existing customers, and revive inactive clients who have lost interest in your offer.

Podcasts

This is a great marketing tool because it allows businesses to access a niche audience. Podcasts, according to studies, assist hyper-target audiences and provide a decent return on investment. Listeners gain value from podcasts since they are frequently instructive and educational.

Podcasts have actual worth since they are more than simply a promotional tool; they also provide value to the audience. While participating in discussion, listeners can feel connected, have a sense of belonging, learn more about their interests, and be a part of the podcast community.

Why would you market your brand on a podcast? Below is a list of reasons why this tool would be beneficial to your business.

• Podcasts are educational and provide knowledge that is of interest to listeners. They are not just a marketing tool, but also a tool for expanding reach.
• In comparison to other social media platforms, there is also less rivalry in the podcast arena.
• The majority of brands seek to create content that promotes user-generated marketing. According to Angaza, “Podcasts create a very loyal audience which shares content with their friends. Podcasts are a good way to cultivate community via meaningful dialogue.”

Podcasts can be a powerful tool for promoting your company. Not only do they divert visitors to other social media channels, but they can also build a more loyal following. They also assist to develop a community by educating and connecting with customers on a deeper level. Podcasts should not be overlooked in an age when marketers seek to be visible across multiple social media channels.

Google Ads Smart Bidding

Smart bidding is designed to help make advertising easier and more efficient for marketers and businesses. It’s a resource that automates some processes and uses machine learning to optimize ads for better conversion or for a higher conversion value every time the bid-process occurs.

This enables businesses to adopt a more hands-off approach to their search ads while still achieving certain business objectives such as improved product sales or income. 

For businesses and websites who are hesitant to use Google ads, Google’s Smart Bidding alternatives are appealing. It’s a feature that automates the more time-consuming aspects of ad management, allowing your company to focus on a few key ad objectives. 

Let’s look at the advantages of using Google Ads Smart Bidding in your marketing strategy.

• Saves time
• Allows you to “set and forget” campaigns
• Google has a lot more data to work with than you do
• Opens Google Ads to smaller businesses

Knowing when to employ which bidding method takes practice. While manual bidding is more likely to be the best option, there are times when automated bidding tactics are necessary. 

Machine learning has evolved and developed to handle sophisticated bidding methods. We’re discovering that automated bidding is becoming an increasingly effective tool for managing campaigns. It’s finally starting to give marketers and clients amazing results.

How To Stand Out From The Crowd

In order to stand out in 2022, brands must be more deliberate in articulating their value and genuine purpose. Brands must produce messages and experiences that are genuine to them while still being relevant to people’s needs. 

Customers will identify with your brand if they believe you are genuine and if they recognize themselves in your marketing. Understanding your customers and conversing with them in ways that resonate may help your business and brand thrive and remain competitive.

Abacus Digital offers a wide range of digital marketing certification courses to help you start the journey of a digital transformation for your brand or business.

Digital marketing is continuously growing and evolving. Companies and brands must not only plan for the future of digital marketing but also be ready to capitalize on it. By developing strong ties, various customization tactics assist marketers in improving consumer experiences and increasing brand loyalty. Customers will trust brands that are looking out for their…

Digital marketing is continuously growing and evolving. Companies and brands must not only plan for the future of digital marketing but also be ready to capitalize on it. By developing strong ties, various customization tactics assist marketers in improving consumer experiences and increasing brand loyalty. Customers will trust brands that are looking out for their…