A Digital Marketing Strategy for Jewelry Businesses in 2022

Jewelry makes every outfit better!

Jewelry is every outfits love! Although there can be times of challenge, the design opportunities are endless. From necklaces and earrings to anklets and broaches, there is something for everyone! For many cultures and families, jewelry has become a medium to connect or hold sentimental value.

Every successful business requires a great digital marketing strategy!

If you are a jewelry business offering a variety of items, keep reading to find out how your business can be elevated with a digital marketing strategy.

1. Track success

Having a digital marketing strategy is very important as it helps you set the direction you want your business to be in the future. It involves a series of actions that the firms need to take and consider which channels the company should use to achieve its strategy, but for this strategy to work a business must analyze what their current standing is in their market.

Things like engagement, audience, demographics and tracking your performance are all important when tracking success.

2. Goals

Now that you know where your business stands, you can make goals to move forward. They need to be as specific as possible so that they can aid in deciding what action plans you have to do to achieve your goals. 

Goals can either be short-term or long-term, but both are needed to optimize possible positive outcomes. It is important to make sure that all goals are SMART (specific, measurable, attainable, relevant and timely).

3. Website

The  main goal when you start a business is to get sales. The problem is that you are not the only one doing it, especially in the jewelry industry which is very saturated. Due to Covid19, more people than ever are deciding to jump into entrepreneurship and have their E-commerce. This means more competition no matter what product you are trying to sell, and that is why having a digital fingerprint is so essential, and the best way you can do it is by making a Website for your business.

81% of shoppers conduct online research before buying any product, so you need a place where they can easily find information about your business. What you sell and why, who you are, your product, reviews from previous buyers for credibility to your brand could convert a visitor into a client. 

When making a professional-looking jewelry website, it is not a luxury anymore but an essential part of your business if you want it to succeed and that is now easier than ever.

4. Differentiation

A unique selling position is an essential part of a marketing campaign because it is a foundational activity to help you achieve your strategy. As a jewelry business, you need to pinpoint your unique selling point and start focusing all your efforts on it, as it creates a sense of exclusivity for the customer.

A few ways to narrow down your unique selling point are:

• Narrow down your target audience
• Explain what problem you solve
• List what is something unique that you offer that no one does
• Have a members-club
• Focus on your branding

5. Competition

It is important to keep in mind when starting a business that there are others working alongside you trying to achieve the same things.

This is your competition. If they started their online business long before you and are still running, they probably already improved their webpages, optimized their SEO, and built their audiences on social networks.

Once you have your product or service defined, you can google and search for other businesses selling the same thing. 

This should lead you to:

• Check similar local businesses.
• Check reviews and what people liked and disliked about their products.
• Check the webpages of the first results on Google.
• Check all social media pages.

This information will allow you to find out what type of people are following them and why. You can also find out business opportunities open for your business in the current market. You can take this information and improve their results for your business, giving extra unique details that will help you beat them, or at least position yourself better in the market.

According to ibisworld, the Canadian jewelry market size is worth 3 billion as of 2022. Based on your target market, there is a lot to research and take notes on what you do and do not like.

6. Consistency

When you decide to start an e-commerce business, you need to rely on online traffic to bring sales to your precious business if you want it to be profitable, and social networks

have the potential to bring millions of views to your product and to your webpage where they could eventually buy your product.

How to build and increase my audience:

• Schedule consistent content
• Be active
• Be creative

7. Social Media

Social Media is one of, if not, the strongest tools to use in e-commerce today. According to Statista.com, the number of social network users in Canada now stands at a record 31.8 million. With a social network penetration rate of 83 percent, the country has one of the world’s most connected online populations.

There are many ways to gain traction with social media such as:

• Using hashtags
• Intriguing captions
• Creativity
• Following trends

It is important to take high quality photos of you jewelry so that customers feel luxurious and intrigued by the jewelry you offer. Jewelry can make someone feel loved, expensive or stylish! Customers need to know what you have is high quality and worth purchasing in comparison to everyone else.

8. SEO

The last step in gaining traction to your websites and social media pages is done by improving your SEO (Search Engine Optimization). If you want your jewelry business to be one of the first few search results, it is crucial to pay attention to this step.

There are many ways that you can improve an SEO score such as:

• Starting a blog
• Improve web page loading speed
• Web Page optimized for mobile users
• Optimize URLs

Jewelry makes every outfit better! Jewelry is every outfits love! Although there can be times of challenge, the design opportunities are endless. From necklaces and earrings to anklets and broaches, there is something for everyone! For many cultures and families, jewelry has become a medium to connect or hold sentimental value. Every successful business requires…

Jewelry makes every outfit better! Jewelry is every outfits love! Although there can be times of challenge, the design opportunities are endless. From necklaces and earrings to anklets and broaches, there is something for everyone! For many cultures and families, jewelry has become a medium to connect or hold sentimental value. Every successful business requires…