Digital and traditional marketing
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What are the differences between digital and traditional marketing?
It may sound complicated but the difference between digital and traditional marketing is quite simple.
Traditional marketing is a concept we’ve known for ages. This entails using channels which are offline. We see billboards, radio ads and stories on the news – this in a nutshell is traditional marketing. Digital marketing, a more modern version of marketing, entails using social media channels, blog posts , and emails, which may be personalized to promote what the business has to offer.
The importance of both digital and traditional marketing:
Marketing, as a whole, is a great way for businesses to advertise what they have to offer. It is crucial for a business to understand the purpose of marketing and how to implement it. There are a variety of marketing strategies that businesses can use and some businesses may even hire someone who is knowledgeable about the product and the particular field.
Types of traditional marketing
Outdoor (Billboards, posters, the signs outsides of businesses)
When we talk about outdoor marketing we refer to marketing happening outside of the online world. As outdoor marketing sounds as if it is phasing out it still has its importance. An important aspect of traditional marketing is the fact that it communicates the general message to the general public.
The image shows a successful campaign of Kit Kat running their famous tagline “Have a break , have a Kit Kat.” This billboard idea was very smart as it shows only half the message.
Broadcasting (TV, Radio)
This is a great way of marketing as it is a form of advertisement of products or services which are intended to gain many listeners and their attention. An advantage that goes with broadcasting is how it provides a highly targeted audience.
http://www.vcpsoftsolutions.com/broadcasting-media.html
The effectiveness in broadcasting is the fact that it not only uses traditional commercials, but also product placement of television shows and endorsements by radio personalities, which is based on demographic information which are collected by the broadcast and marketing company.
Print
Print marketing – the marketing that ruled the advertising industry before digital marketing came to existence. This type of marketing is known as a form of advertising that makes use of printed media, such as magazines, business cards, brochures, and catalogs. The main question would be if this type of marketing is still effective? Well, print marketing is not dead and still has some effectiveness.
Looking at the creativity of print marketing, researchers argue that print marketing creates engagements, limits distractions, and triggers the functionality of the human brain. Reading print has been proven to be more effective and stimulates more brain activity, by doing this readers use 21% less cognitive effort than using new media.
https://virtual-strategy.com/2020/09/25/6-reasons-why-print-media-is-an-important-part-of-marketing-campaign/
When we look at print media we should automatically assume that a message is delivered to the masses. Many advertisers have print media as a favorite because they believe in its timeless appeal.
Telemarketing
In simple terms, telemarketing is a process of directly marketing a product or service to potential customers on the phone or internet. This is a way of contacting, vetting, and approaching potential customers. The practice of telemarketing can take place in a variety of settings. For instance, in a call center, an office, and even in a home.
Telemarketing may start off with a phone call to assess interest and suitability and this may lead to follow-up calls and pursuing a sale. This type of marketing is useful in many spaces and organizations such as profit-businesses, non-profit businesses, political groups, marketing research, and many other organizations.
Telemarketing – Definition, Types, Skills, Career
Telemarketing can be divided into four categories:
Outbound : Customers are actively reached out via outbound telemarketing calls, known as “cold calls”.
Inbound : Based on inbound calls which are based on inquiries about products or services. This is known as “warm calls” and customers may already be familiar with the company.
Lead generation: This type of activity revolves around collecting intelligence about the profile, interests, and demographic data of potential customers.
Sales : Telemarketers are trained to be persuasive and close deals over the phone. Salespeople engage in this activity.
Telemarketing may not be effective anymore but it is also not dead. Telemarketing is still a practical method for many businesses however, many businesses are looking into email and content marketing.
Types of digital marketing
Search Engine Optimization (SEO)
The main purpose of SEO is to help a website of an organization gain more awareness and help the company rank higher in a search engine. The SEO process is utilized with the help of search engines like Google, Yahoo, MSN and Bing. Keywords are used in the SEO process in order to attract users to the company.
The job of a SEO specialist will be to analyze and review websites and to optimize them in order for these websites to be picked up by search engines. Keywords and phrases are used to ensure increased traffic. In order for traffic to be gained , an SEO specialist should do various tests in designing, layout and various advertising techniques and should ensure that the content is enriched with proper keywords to rank at its highest of a search engine result.
SEO should be considered as an improvement that is a combination of optimizations and the search engine’s intelligence, which is used to refine our website visitor’s experience.
PAY PER CLICK (PPC)
This marketing strategy is a type of digital marketing where advertisers pay a fee each time one of their ads are being clicked. Essentially, the advertiser will pay each time their ad gets clicked on. In contrast to driving visits to a site naturally, visits to the site are bought.
Why is PPC important? This is an important type of marketing as it is considered to be a very successful type of online marketing. Results are shown instantly and this type of marketing is found in many places. PPC helps visitors gain a great amount of visibility on Google and Bing.
PPC is known to be one of the most successful types of digital marketing and surprisingly PPC is created around a budget. Another advantage to PPC is the fact that businesses can spend as little or much as they want. For many businesses PPC may sound daunting which is why many organizations hire PPC management experts!
https://x10sivemedia.com/why-use-pay-per-click-online-advertising/
PPC has proven its effectiveness by being one of the most efficient methods of digital marketing. If you want your business to thrive you have no other option but to adopt the PPC method!
Social media marketing
Refers to the use of social media and social media networks to advertise the products and services of an organization. Social media marketing is a great way of marketing and allows companies to engage with their current customers whilst gaining new ones. By doing this the organization is free to promote their desired culture, mission, or tone.
Types of social media includes:
Social Networks
Follow OLACEFS on Facebook, Twitter and Instagram!
Allowing people from similar backgrounds to connect online. At this point in time Facebook, Instagram, and Twitter are the highest ranked social networks.
Social News
What Is a Throwaway Reddit Account, and How Do I Create One?
A social news website is a website that features user posted stories. An example of a social news website is reddit. Those who are reddit members are free to submit links, texts, posts, or images on the user-created boards called sub-reddits.
Microblogging
https://about.pinterest.com/en/node/19/mailto%3Apress%40pinterest.com
This type of site is used to save and organize links of online resources and websites. Pinterest is a successful bookmarking site with more than 300 million active monthly users.
Content Marketing
This type of marketing is centered around creating, publishing, and distributing content for target audiences found online. Also described as a strategic type of marketing as it formulates consistent, valuable, and relevant content as it attracts a defined audience with the ultimate goal of attaining customers with maximum profit.
A vast majority of organizations have started to use content marketing. Why? Because it has proven its success. Organizations making use of the content marketing tool are P&G , Microsoft, and Cisco Systems.
Content Marketing to grow your brand
Benefits of content marketing:
Increased sales
Cost effectiveness
Customer loyalty
Content as profit center
Content marketing should always be part of your marketing process and it should not be something separate.
After looking at a few traditional marketing and digital marketing forms the main question would be to ask which one is better. One would immediately think that digital marketing is by far the best as it is quick, easy, and cost effective to many.
As those facts are true we should keep in mind that it is due to traditional marketing that we have come this far in the marketing world. If it was not for making the traditional posters we would have not evolved to creating content for our businesses online. Each form of marketing plays a very important role and one may seem easier than the other but all of those forms helped us in unique ways!
What are the differences between digital and traditional marketing? It may sound complicated but the difference between digital and traditional marketing is quite simple. Traditional marketing is a concept we’ve known for ages. This entails using channels which are offline. We see billboards, radio ads and stories on the news – this in a nutshell…
What are the differences between digital and traditional marketing? It may sound complicated but the difference between digital and traditional marketing is quite simple. Traditional marketing is a concept we’ve known for ages. This entails using channels which are offline. We see billboards, radio ads and stories on the news – this in a nutshell…