Digital Marketing Plan for Baby Food Business

Introduction to online baby food website

 This plan is about to start a site/blog which will target the Baby Food consumers and it will develop in different stages based on defined goals for each step. This business’s main objective is to answer the main concern of parents of babies of ages under 6 years old regarding the healthy aspect of feeding the babies, comments and reviews regarding available products in the market.

This Wbsite also will proffesionaly check the reliability of brand as well as insight into nutrition, interpretation of information provided by manufacturers and some recipes and comments from key informants, scholars, and professionals in the field.

Market Info of baby food

The market value of infant nutrition worldwide worth around $ 70 Billion is expected to reach $ 100 Billion by 2027.

According to the development plan of this business, we are targeting the Canadian market, starting with the English-speaking provinces of Ontario, Biritshclombia, and Alberta in the first phase and then we will go for the whole Canadian market in the second phase. US market in 3rd phase and then expanding to UK, Australia and New Zealand in next stages.

Baby Food main business goals

Creating a site/blog which attracts around 10,000/day visitors by the first year.

Obtaining online advertisement from manufacturers and brands on the website as main revenue plan in 2nd year

Engaging with referral sales or direct sales of products to audiences

Acting as an online distribution channel for a premium product in 3rd year

Supporting Goals for infants food business

Create multi-social media channels to support directing traffic to the website

Having exclusive content generation to feed the audience

Having specific product reviews and recommendations in line with the quality and reputation of the site

Providing exclusive offers to subscribe members, informing them the with latest updates regarding products in the market

Have additional revenue plans through Instagram and youtube channels with Google ad

Infants Food Website Audiences

Women at age group 25-45 preferbly having at least undergrad education and/or working

Men at age group 25-45

Marketing Plan

Content creating: Powered by key informants and articles from supporting partners, we will develop a process for reviewing different products. In first stage, based on primary market research with sample tget audiences, we will focus on critical questions and concerns regarding enfants and baby foods.

We will provide 5-10 products review on website each week and also engaged audiences to answer their alternative questions or get their idea for products they want to be reviews. At the same time, we will manage to create a wonderful warehouse of useful articles regarding feeding babies and the nutrition inclde recipes, preservation and procedures.

In order to redirect traffic to main website, we will start with 4 main channel on social media : Facebook, instagram, youtube and linkedin.

By 3rd quarter, we will deploy few paid advertisement on these channels and ompimize our search engine and website search based on generated contents to increase the number of visitors to 5000/day and subscriptions to 1000 individual.

The business plan aims to act as food critics in first phase and gain audiences. Then focus on getting advertisement based on number of adiences and revenue plan.

It will act as referral site in second main phase and will sell products through recommendation link and indirectly from other websites and in final phase, it will directly sell products through website and act as online distribution channel for many quality brands.

Supporting by its brand, it will also use selling-online distribution online website such as Amazon and Wallmart for geographic expansion and increase the sales volume.

Our vision is to become a leading baby food information hub for quality foods and also obtain a the significant market share of organic good and quality brands through online sales within 5 years.

Introduction to online baby food website  This plan is about to start a site/blog which will target the Baby Food consumers and it will develop in different stages based on defined goals for each step. This business’s main objective is to answer the main concern of parents of babies of ages under 6 years old…

Introduction to online baby food website  This plan is about to start a site/blog which will target the Baby Food consumers and it will develop in different stages based on defined goals for each step. This business’s main objective is to answer the main concern of parents of babies of ages under 6 years old…