DIGITAL MARKETING STRATEGY FOR A CLEANING SERVICE.
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DIGITAL MARKETING STRATEGY PLAN FOR A CLEANING SERVICE
We know trusting someone new in your personal space can be tough, but your home is in good hands with a team of professional domestic cleaners. Every cleaner must not only be experienced but also insured, trained by our management team and constantly reviewed by clients to ensure they only deliver high-quality cleaning and care to your home.
Cleaning every week will help avoid allergies or other breathing problems. Avoid spreading germs: Keeping your house clean will stop the spread of germs and help keep you healthy.
Disinfecting are crucial for preventing or minimizing the spread of contagious and zoonotic diseases and nosocomial infection
CREATING YOUR STRATEGY PLAN
1)MEASURE YOUR CURRENT SUCCESS:
Building a digital marketing strategy is important for you because it will help your business in future. Provides objective and clear information of progress towards an end-goal.
KEY PERFORMANCE INDICATORS:
- Quality of service
- Client satisfaction and responsiveness
- Employee satisfaction
- Janitorial team
- Safety
- Client retention rate
- Financial
2)DEFINE YOUR GOALS.
A company might set a target for long-term profits but list short-term goals that focus on building its base of customers.
If a company focuses too much on profit and not enough on building a solid customer base, the loss of even a few customers might threaten its financial health.
Let’s say you already have an operating cleaning service. These could be examples of your goals.
Short term goals :
–Customer satisfaction
-Develop customer service
-Employ customer service strategies
Long term goals:
-Strengthen existing relationships
-Expand into new markets
-Employee relationships and productivity
-Profitiability
3.CREATING AN ONLINE PRESENCE
An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.
Website platforms to use:
GOOGLE MY BUSINESS
Google Business allows you to provide details and photos of your business, including your location, services, and products. Creating this free profile is a great way to increase your visibility across Google services.
https://www.google.com/business
GODADDY
GoDaddy is used as a web host and domain registrar. After they purchase the domain name they can host their website with the service.
Social media platforms to use
3.COMPETITORS ANALYSIS
The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market.
When it comes to analysing competitors, the importance of being proactive rather than reactive is vital to your business success. You should always be looking for growth opportunities whilst keeping an eye on our competitors, and this is where an effective competitor analysis can work.
Type of competitors
- Direct competitors:
“A direct competitor offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market share growth.”
- Indirect competitors:
“An indirect competitor is another company that offers the same products and services, much like direct competitors; however, the end goals are different.”
- Substitute competitors:
“Another company offering a product or service to your customers that you also provide.”
The importance of a competitor analysis cannot be over-estimated. Analyzing your competitors is a simple, yet effective marketing tactic to make sure you are keeping up and matching the efforts of others in the industry.
4. GENERATING LEADS
Without sales, you can’t have revenue. And without revenue, you can’t reinvest back into traffic and lead generation.Before you try to generate leads, you need lead magnets
- DISPLAY ADS
“Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.”
Benefits of display ads:
- There’s an unlimited source of high traffic to tap into.
- Display Ads are cheap.
- You can run text-based display ads or image ads.
- You can retarget with display ads.
TYPES OF DISPLAY FOR DISPLAY ADVERTISING
–GOOGLE ADS
Google display ads are an excellent source of traffic because they don’t just run image ads, but text ads as well. When you run search ads on Google, you can enable the display network along with it
–FACEBOOK ADS
Facebook advertising is one of the biggest display ad networks in the world. They run ads on the Facebook platform, but they also run the ads on Instagram and other websites.
Using display ads for monetizing your website traffic, it’s a good way to generate traffic as an advertiser.
“Digital transformation is the end-to-end business transformation of an organization, from strategy to operations, from leadership to enterprise-wide culture; enabled by exponential technologies.”
Overall, the important thing is that you are doing digital marketing. However, if you’re already marketing without a plan, it’s always worthwhile to stop and think about how you can improve your digital marketing efforts. And the first step in doing so is to take a step back, formulate a strategy, create a marketing plan, and reassess your next steps.
After knowing about all this calling, what do you think. Get marketing knowledge for your business.
Abacus digital offers a variety of digital marketing certification to choose from in partnership with. Upon completion of the course you will be recognized as a
For more information:
Phone : +380 73 009 75 28
Email: training@abacusdigital.org
Website: https://abacusdigital.org/
DIGITAL MARKETING STRATEGY PLAN FOR A CLEANING SERVICE We know trusting someone new in your personal space can be tough, but your home is in good hands with a team of professional domestic cleaners. Every cleaner must not only be experienced but also insured, trained by our management team and constantly reviewed by clients to…
DIGITAL MARKETING STRATEGY PLAN FOR A CLEANING SERVICE We know trusting someone new in your personal space can be tough, but your home is in good hands with a team of professional domestic cleaners. Every cleaner must not only be experienced but also insured, trained by our management team and constantly reviewed by clients to…