Digital Marketing Strategy for A Computer Repair Business

In the 1990s, the term “Digital Marketing” was formulated. The internet and the evolution of the Web 1.0 platform ushered in the digital age. The Web 1.0 platform allowed users to find the information they were looking for but did not allow them to share it with others. For a business to be successful a digital marketing strategy is required. I will be discussing the digital marketing strategy of a computer business in this blog.

1. Establish your goals

SMART goals have been purposely intended to give any business structural framework, as well as to clarify what you should do to accomplish – and by when. You can monitor your progress and remain motivated by setting SMART goals. Evaluating your performance helps you stay focused, helps you meet deadlines, and creates excitement as you get closer to your goals. Effective goal setting can also help you avoid becoming intimidated by the scope of a project.  Short term goals are set for a short time to be achieved and long term have a lengthy time frame.

The examples of short- and long-term goals for a computer repair business are as follows:

Short term

1. Serving 30 or more customers a month
2. Hiring 3 employees in 6 months
3. Installing security cameras

Long term

1. In 2 years, I want to acquire a loan to buy business property in 2 years
2. Opening a new branch in 3 years

2. Drafting a new budget

A budget is important for the success of a business, social media platforms are a great initiative to advertise and reach new customers.

The following platforms are crucial in advertising:

• Google my Business

Google My Business allows you to share your business’s location on Google Maps and in local search results. You can display important information, such as opening and closing times, contact details, or a website link. Google also has released a new feature that allows you to share a link to articles or major events. This platform is crucial since customers will be able to see where your business is located and contact details when they require your services. Google my business shows businesses which are nearby and those that have extremely high reviews on top.

3. Creating a website

A website is the first stop that a customer will make in this digital age we live in. Web presence makes it easy for customers to find you, find information about your repair business, learn about everything you do, and ask questions about your business through the live chat. Customers would be able to find your business once they search for it on a search engine such as Google, Yahoo, or Bing if you have a website.

4. Social media presence

Social media has become a very important tool for reaching customers. Many people have social media accounts and will be able to see posts made by a business anywhere since its virtual. Social media has an edge over traditional media platforms such as television, radio, magazines, and newspapers. With social media, customers can cheaply and efficiently circulate information about the business and possibly reach many people with your posts. The rise of social media in recent years has opened new channels of marketing and generate sales.

Facebook for business

Facebook is used by more that 2.8 billion people each month, doesn’t this sound exciting? By these stats its indicating that this platform is crucial for a computer repair business for marketing purposes. Customers can interact with your business by commenting on the post and direct messaging.

Instagram

Instagram has become very popular for businesses. It has about more than 112.5 million active users. From getting information about target marketing audience to promoting the business.

You can use Instagram to promote your business by doing the following:

• Adding photos

By sharing photos of your services, you can attract new clients. Try by all mean to add professional photos and create interactive posts including location and contact details.

• Using hashtags

Hashtags are indeed a good way for Instagrammers to find content. Hashtags contains both numbers and letters. Relevant hashtags can be a highly effective tool for gaining attention even though users both can search for it and click on hashtags they see in posts in the platform. Even so, make certain that you’re using the appropriate hashtags for your brand.

• Advertising on Instagram

Businesses, like those on other social media platforms, can advertise on Instagram. There are three types of advertising formats:

Photo ads: Such appear to just be simple photo posts but have a Sponsored   label above the photo. They have a Learn More button in the bottom right corner of the picture.

Video ads: Similar to photo ads, these appear to be simple video posts with a    sponsored label on top.

Carousel ads resemble photo ads but showcase numerous images which users can scroll through.

5. Unique Selling Proposition(UPS) for your repair business

Every business has something unique which other competitors doesn’t have. A unique selling point is defined as a marketing statement that can be used to sell your services to your clients or promote to new ones.

Questions to ask yourself when developing a USP:

What am I doing that nobody else does?

What distinguishes my business from the rest?

What is my one-of-a-kind story (e.g., unique service delivery)?

How can I differentiate myself from my competing brands?

6. Doing research on competitors

It might sound very weird to do research about your rivals but it’s an important recipe for success for your business. By conducting this research, it will be assisting you to see if these competitors are meeting all the needs of their clients

These are the following steps in conducting research on competitors

1. Do a SWOT analysis

By doing this analysis you will be able to identify weaknesses of your competition. It will help you to use as an edge to be successful in your business

2. Read their content on their social media pages

This is a great initiative on finding out the type of content they post. This will assist you to find out more about them how they interact with their customers.

3. Identify the failures of your fellow competitors

Try to check out their marketing strategy, check to see if it has been successful, if it has been changed a couple of times that means that it hasn’t been successful. Don’t make the same mistake as your competitor but use their mistakes to your own advantage.

7. Search Engine Optimization(SEO)

SEO refers to the process of making your website and its content more intriguing to optimization. This typically involves utilizing keywords into your written content, preserving the performance of the website, as well as other methods.

Tips of optimizing your SEO are as follows:

1. Make your website content useful to your potential customers
2. Improve your traffic
3. Make an analysis on your web data
4. Use keywords
5. Optimize by adding page speed
6. Acquire backlinks for your website

Conclusion

By implementing a marketing strategy for your business you are guaranteed a successful turnover.

In the 1990s, the term “Digital Marketing” was formulated. The internet and the evolution of the Web 1.0 platform ushered in the digital age. The Web 1.0 platform allowed users to find the information they were looking for but did not allow them to share it with others. For a business to be successful a…

In the 1990s, the term “Digital Marketing” was formulated. The internet and the evolution of the Web 1.0 platform ushered in the digital age. The Web 1.0 platform allowed users to find the information they were looking for but did not allow them to share it with others. For a business to be successful a…