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Digital Marketing Strategy for Trailer Camping Company

Afrispoor Digital Marketing Strategy Plan:

I believe that there is a huge gap in the market. As tiny movable homes increase and more and more people are buying into the “Van life” world-wide. Thus, Afrispoor would be a great way to expand on this trend within South Africa and hopefully world-wide.My strategy would be to create various social media platforms advertising and reaching out to the customers that are into “van life” and camping etc.

I would contact car shows/truck

shows/malls/boat shows etc. – to ask if it would be possible to showcase the product in person or what it would be like if the product is not available to get the name put there. I would of course create very colourful graphics that are informational, and post these on the website/blog/social media pages, so on and so forth.

If a website has not been created I would establish it and employ my Search Engine Optimization techniques/skills to capture the market, to gain more attention and of course customers. I would utilize my marketing communication and visual skills, using AIDA and graphic design apps such as Canva.

Next I would find a way to team up with Auto Trader/Cars.co.za to write articles or complete a video review of the product to get the name out there and provide more information showing the Features, Attributes and Benefits of Afrispoor. Another strategy I would utilize is getting people to test out the product through various events, either a virtual event where the product is showcased on Zoom or at a venue, where customers interact with the product physically.

Afterwhich I would create an online survey to obtain feedback from customers to continually improve Afrispoor products to show there is customer engagement. Lastly, to establish Afrispoor even more digitally I would create a blog/forum where customers and prospective customers can share their thoughts and opinions – to create a sense of community.

Finally, I would then create a digital podcast and get people talking about Afrispoor and grow it further. It will be hosted by a camping expert and various guests (customers of Afrispoor) will be brought onto the podcast to share their thoughts.

Afrispoor Digital Marketing Strategy Plan: I believe that there is a huge gap in the market. As tiny movable homes increase and more and more people are buying into the “Van life” world-wide. Thus, Afrispoor would be a great way to expand on this trend within South Africa and hopefully world-wide.My strategy would be to…

Afrispoor Digital Marketing Strategy Plan: I believe that there is a huge gap in the market. As tiny movable homes increase and more and more people are buying into the “Van life” world-wide. Thus, Afrispoor would be a great way to expand on this trend within South Africa and hopefully world-wide.My strategy would be to…

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