Eleron Glam & Events Marketing Strategy

Eleron Glam & Events is a family-owned company aimed at providing exceptional services in planning and organizing events as well as ensuring that the audience is dressed for the occasion. This digital marketing strategy will help the company grow by targeting the right audience.

Goals and Objectives 

Our main objective is to plan and provide all the services relating to the event. Eleron & Glam sub-contract other services as it works towards having all the required resources to be a self-serviced events planner. The business will specialize in small and intimate events of 0-50 guests. As most events are now accompanied by a certain dress code, Eleron Glam & Events will also assist with dressing the audience to the desired theme. 

This marketing strategy is aimed at creating a solid base for the company on commencement resulting in repeat business, high SEO, numerous followers, and positive reviews.

Short-term goals

• To convert 20% of the leads monthly
• Increase the target market by 10% in the year of commencement

Long-term Goals

• Double the conversion rate yearly
• Increase market share by 75% in 10years 
• Increase the SEO for the business by 20% every year

Our audience and buyer persona

Our targeted market is between 25-50 years. This is a market that is ready to spend on themselves and their loved ones and does have disposable income.

Events to the plan include the following:

Birthdays

Traditional Weddings

Weddings

Graduation Parties

Engagement Parties

Buyer persona- Our marketing strategies will focus on an audience that prefers small and intimate themed events of 0-50 guests

Competitive Analysis

There is a niche in the events market for service providers who are a one-stop shop. The events industry has grown tremendously in Africa in the past 10 years. There are a number of bakers, caterers, events coordinators, and entertainers but there do not provide the whole package. There is Eleron Glam & Events space in the market to provide everything needed in making an event a success.

The business will grow locally, in Cape Town and expand our operations to other cities in South Africa.

Digital Marketing Budget

Eleron Glam & Events will focus on free digital platforms such as Facebook, Instagram, Twitter. We will also have a budget for the website upon commencement and after 3months later invest in other paid advertising channels.

Marketing Strategy

Content Marketing 

The foundation for every marketing strategy or campaign is the content. Eleora Glam and Events must deliver the best content on all platforms. 

The content will include a wide range of formats to highlight our expertise and direct more traffic to your website. The following will be used to promote the business from commencement:

• Blogs
• Podcast
• Videos

Social Media Marketing

Eleron Glam & Events will make use of the social platforms to attract a bigger audience as people now spend more time on their phones, Ipads, and laptops. 

Short-term strategy– utilize the free social channels for the first 3 months

Long-term strategy– paid promotional ads on all social media channels to increase the target audience

Channels to be used:

• Facebook: Post entertaining pictures, status updates, and customer success stories
• Twitter: Share news and answer customer inquiries in real-time
• YouTube: Dominate with user-generated and branded video content. Will also use the platform to publish podcasts.
• Instagram: Display high-resolution imagery that showcases Eleron Events and Glam clothing and services

Search Engine Optimization (SEO)

Eleron Glam & Events will also focus on improving its SEO to increase traffic to the website. SEO is the process of optimizing the website and content for search engines to find the company easily. The company needs to focus on increasing its SEO by 20% yearly until it reaches the desired ranking on Google.

Key Performance Indicators (KPIs)

These are the models and platforms that Eleron Glam & Events will focus on to measure success. The following will be used: 

• Google My Business- check on the company ranking
• Google Analytics- to check on clients’ reviews, clients behavior, and conversion rate
• Revenue Growth – to determine if the business is growing

Implementation of the Strategy

Website 

Eleron Glam & Events will invest in a website with all the products. This website will be the key to all operations as it is the face of the business. Eleron Glam & Events will aim at providing all the key information needed by customers on the website accompanied by great virtuals.

Social media marketing platforms

The business will focus on creating content and virtuals to be published 3 days a week on all social media platforms. This is to keep the audience engaged and also respond to their feedback on these platforms

Heroepost

This platform will be used to pre-schedule all social medial posts 

Google Analytics and Google My Business

Create the Google Analytics account and My Bussiness account and link them with the website and the other social platforms 

WordPress

Eleron Glam & Events will invest in a WordPress account to be used to publish blogs and also improve on SEO.

Paid Advertising 

The business will also look at paid advertising to increase the audience by creating more awareness.

Digital marketing platforms are great resources as brands attempt to be present across a multitude of channels and ensure this presence is driving value. Tools like Google Analytics and AIOSEO will enable Eleron Glam & Events to measure and optimize marketing performance, sales, and engagement by providing a holistic view of the success of the business from all social platforms.

Eleron Glam & Events is a family-owned company aimed at providing exceptional services in planning and organizing events as well as ensuring that the audience is dressed for the occasion. This digital marketing strategy will help the company grow by targeting the right audience. Goals and Objectives  Our main objective is to plan and provide…

Eleron Glam & Events is a family-owned company aimed at providing exceptional services in planning and organizing events as well as ensuring that the audience is dressed for the occasion. This digital marketing strategy will help the company grow by targeting the right audience. Goals and Objectives  Our main objective is to plan and provide…