Hair on wheels beauty salon service blog
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Digital marketing strategy plan
Nature of business: Service
Type of business: hair salon
Hair on wheels
Since I can remember, styling hair has become one of my passions. From the age of 12, I started styling my own hair and ever since, I’ve become quite good at it. Hair on wheels is a service rendered to customers to have their desired hair style done in the comfort of their own home. In 2020, when South Africa had its very first lockdown, with less consumer movement, Hair on wheels came into play. It is now so convenient for consumers to do their hair from home by a mobile salon/hair stylist. This means no interaction between other people and a more relaxed and known environment.
Goals
Short-term
- within 4 months to have at least 4 customers per day
- In 3 months have new improved hair products
- 3 months in, have at least 300 followers on social media
Long-term
- Within 6 months have new styling tools-keep up with trends
- In 8 months have 6-10 customers per day
- By 8 months have 1000 followers on social media
- Employ assistance
Unique value proposition
All hair salons basically have the same service rendered, with similar outcomes for customers. Unlike most hair salons, Hair on wheels offers a service to be mobile and go out to the customer in the comfort of their own home.
- Drives out to the client
- Convenience for events such as prom dances, weddings, etc
- For big groups
- People who doesn’t have their own vehicle- uses public transport
- FEMALE-ONLY hair salon service
Marketing & attracting audience
Hair on wheels will be easy to find via social media platforms, mainly Instagram and Tik Tok. These are the two main areas to reach as many clients as possible and will help reach my goal followers within my given time. The more people like, comment and share our content, the more exposure it means for the hair salon.
It will simply start with a giveaway to attract followers and gain loyalty from customers. As location will not be needed in this instance, full contact details will be in our social media bio.
Step by step how clients will book
- Via instagram- there will be a “book” selection
- Click on book- it will take the client to our booking website
- Client then select their chosen date and will also be able to see for availability
- Now that they’ve selected a date, a time-slot should also be chosen
- After that step, their details would fill in their details (name, address, occasion and contact details)
- Choose the service that they want
- Submit booking
*we can also be booked via email and a quote will be sent to the client as well as confirmation
Mission, vision and values
Mission- to be the most convenient and creative hair salon that provides for all hair needs
Vision- your hair is your crown, we committed to bring your style to life!
Values- passion, commitment and accountability
Digital marketing strategy plan Nature of business: Service Type of business: hair salon Hair on wheels Since I can remember, styling hair has become one of my passions. From the age of 12, I started styling my own hair and ever since, I’ve become quite good at it. Hair on wheels is a service rendered…
Digital marketing strategy plan Nature of business: Service Type of business: hair salon Hair on wheels Since I can remember, styling hair has become one of my passions. From the age of 12, I started styling my own hair and ever since, I’ve become quite good at it. Hair on wheels is a service rendered…