tacos food truck

How To Get Started On Your Taco Food Truck Business?

How do you get a taco food truck business started? First things first is to create a digital marketing strategy plan. This is an important part of the process when trying to get started with your business. This process helps navigate your business goals and how to best achieve those goals. It is always to have a plan and goal written down before getting started. 

This blog will provide you as a guide with helpful information on certain key elements to keep in mind for a taco food truck business. A taco food truck is great if you are passionate or interested in selling food of your choice. It is ideal if you want to engage with customers, traveling and having your very own startup. 

In this blog you will find a marketing strategy plan to help you get started with a taco food truck business. 

Market Research

One of the first things you want to do in order to achieve a successful business is by doing your market research. Market research is a great method to identify your target audience as well help understand your customers interest. It’s important to establish strong customer relationship building with your customers. 

Through market research you are able analyze your competitive advantage and any risk factors. Understanding the challenges and risk factors your business could encounter, will allow you to improve your business success in the long run. 


Demographics is one of the most essential parts of starting a taco food truck business. This will help you identify your specific target audience and tailor things to your particular customer base. 


Short Term

  • Have a booming sales market right away that will start off a taco business at the top of its success. 
  • Reach 100k followers on Instagram within 8 months
  • Establish a consistent and returning customer base.
  • Important to quickly master the “quick serve taco business” with top line of food quality 

Long Term

  • Open up a restaurant that will have an online ordering portal for take out
  • Establish 3-4 more taco food trucks 
  • Reach 500k followers on instagram within 2 years
  • Will aim to be voted as best taco food truck (in specific demographic area/location)

“While innovation and new products have always been an element of strategy for leading companies, the marketplace was significantly more stable and the product cycle much more deliberate and long term than it is now”. – Tom Conrad, CTO and VP Pandora 

How to Achieve Those Goals?

Create a Website

Website Creation and Developing Ideas

There is a wide range of benefits for creating a website for your taco food truck business. A website will be one of the main focal points for a successful and engaging business. For starters, it is one of the best platforms to tell your story and describe the food you serve. There are multiple functions to get a website up and running for your business. 

To make your website more personal and engaging, it would be important to also include customer reviews and testimonials. Including customer reviews, will allow your website to showcase as a community. 

Here are a few ideas to include for your food truck website: 

  • Menu 
  • Photographs  
  • Location Tab
  • Social Media Accounts
  • Contact Page 

Google my Business

Google my Business

Creating a Google my Business profile is free. It is very helpful for improving our local SEO, marketing tool, communications tool, and collecting reviews. You are in control and can manage your “Google my Business” profile. Using this tool will share your business profile on Google Maps and on the Google Search results engine. 

You can customize, manage, and have full access for your business profile on google. 

To learn more and get started, visit: https://www.google.com/business/

Google Analytics 

Google Analytics is a great way to keep track of several elements such as: page views, visitor data, reports and more. There are a wide variety of functions that google analytics lets you work with. For example, reports has some really useful functions:

  • Realtime: shows current actions happening on the cite
  • Audience: helps track and get information of customers demographic, what devices they use, agenda, etc 
  • Acquisition: provides a breakdown of where your traffic is coming from
  • Behavior: learn how your visitors behave on your cite 
  • Conversions: helps track specific actions that your visitors on the cite are doing 

Overall, google analytics is a great tool for your taco food truck business to use. It will show how your performance changes throughout time. It will compare sets of data, understand visitors on your website and will map out all the results for you. 

Social Media Platforms 

Social Media is one of the top platforms to engage with consumers and provide them with daily information pertaining to the Taco Food Truck. Through a digital channel it allows for more precise identification of the customers values through behavioral targeting. Some popular social media platforms for your food truck business would be Instagram and Facebook. 

Some business social media goals to keep in mind: 

  • Awareness 
  • Increase Credibility 
  • Increase Followers 
  • Establish Trust 
  • Increase Sales
  • Increase Engagement 
  • Increase Social Mentions 
  • Improve Customer Service Rations 
  • Be “liked” 
  • Enhance Authenticity 

As a social business, it allows for social networking platforms to efficiently interact with either suppliers, customers or employees. 

Starting a small business for a taco food truck business, the advertising and marketing team will be relatively small. Both will work together to promote, hashtag, tag and post frequent feed about the food truck. It is important to update current and prospective customers of upcoming events, upcoming location stops and more.

It is fundamental to highlight that through social media platforms it offers media growth for all areas of marketing, advertising and branding. 

Email Marketing

Your website and social media platforms are great ways to keep in touch and stay engaged with your customer. With email marketing, it allows you to share upcoming events, announcements, updates, surveys, etc. 

Email marketing is one of the best methods to increase traffic to your website. Emails increase the chances of customers visiting your website, which further increases engagement. It is important to include keywords and relevant information that your customer wants to see. 

Another very beneficial use of email marketing is by sharing discounts! Your loyal customers who value your food truck have the opportunity to receive a discount on their next food purchase. Offering discounts is a great way to keep having people come back. Discounts are also a great way to keep increasing sales that leads to a successful business. 

Here are a few more benefits for having email marketing incorporated into your business: 

  • Personalized content 
  • Increase brand awareness
  • Drives revenue and ROI
  • Costs less than traditional methods

“If you do one thing right in social media it should be to generate a steady stream of high quality content. Great content attracts followers, engages them, and leads to website traffic and conversion. While it is very important to track and measure the impact of social media, if you don’t create a great content first, you will be tracking failed results” -Rick Thompson, Snapshot Social Media 

Consistency is Key

Schedule your content 

Scheduling on your social media platforms is very important, because it allows your business to save time and show your business as consistent. Let’s start with time management. Scheduling your content ahead of time allows you enough time to work on other upcoming content to schedule. It also helps by working on other campaigns or advertising. Overall, it is important to focus on your taco food truck business needs. 

Also, scheduling your content consistently will generate your market growth. You want to keep your current followers, as well as attract new followers on your social media platforms. You want to keep your audience updated with your taco food truck.

For example, if your taco food truck varies from location, then you should schedule your location/dates daily and at the same time everyday. With this method your customers will always know to come back to your social media page and check for any updates or new information they would want to know about. 

In the long run, you should see your algorithm increase. Over time, if you remain consistent you will see more activity on your social media feed and gain more exposure for your business. 

Stay Active

It is important to stay engaging and active. Being consistent, evoking emotion and providing information about your business will increase success. Make sure to stay active by continuously using strong, powerful images tailored to your platforms. 

Staying active will also generate customer satisfaction, loyalty to customers, and customers feeling value.

How do you get a taco food truck business started? First things first is to create a digital marketing strategy plan. This is an important part of the process when trying to get started with your business. This process helps navigate your business goals and how to best achieve those goals. It is always to…

How do you get a taco food truck business started? First things first is to create a digital marketing strategy plan. This is an important part of the process when trying to get started with your business. This process helps navigate your business goals and how to best achieve those goals. It is always to…

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