Human Hair/Wig Business – Digital Marketing Strategy

Wigs are fantastic to wear since they allow you to experiment with a variety of hairstyles and hair colors without having to change your natural hair. Human hair wigs can be used to enhance any hairdo for any event, festival, or occasion, and they have become a staple in the beauty industry. Wigs provide you with a lot of alternatives when it comes to the style you want to go for. You can have whatever look you want in a matter of seconds without having to mess with your natural hair. Because of the simplicity that wearing a wig provides, it has gained in popularity over time.

The Importance of a Digital Marketing Strategy

Many businesses have chosen to virtually market their brands and carry client interactions online. The globe has turned to the internet for everything from groceries to pharmaceuticals to clothing. Digital marketing is highly vital. Unlike traditional marketing, it helps focus on specific consumers with a worldwide reach, resulting in significant revenue with low expenditure. It is conversion-driven and easily trackable. With digital marketing, damage control is also simple.

Business Goals

Short-term goals (0 – 6 months):

Create and launch a website within 2 months

Complete 10 wig orders per month within 3 months

Collect at least 10 customers’ emails per month within 3 months

Gain 500 followers on Instagram and 350 followers on Twitter within 6 months

Long-term goals (6 months – 12 months):

Gain 10% more website traffic from social media pages within 8 months

Have 750 followers on Instagram and 500 followers on Twitter within 9 months

Start a micro-influencer campaign with 2 local influencers within 10 months

Target Audience

We will be targeting women from the ages of 18 – 45 living in South Africa earning a minimun of R6000+ per month.

What problem are we solving?

Women can achieve fun, limitless styles and change their hair in an instant without making a permanent commitment. They can also use these wigs if they are experiencing hair loss.

Branding and Personas

Sophistication

This brand will attract customers who love elegance. It will be distinguished by its elegance and superiority. Classy, upper-class, timeless, and glamorous are some of the characteristics that will be associated with this brand persona.

Online Presence

How will we build an online presence?

Create and manage social media pages on Instagram, Facebook, and Twitter.

Link website on each profile bio to drive traffic to the website from social media pages.

Have a blog on the website to improve brand SEO.

Collect customers’ emails so that we can market to customers via email to help boost sales.

How will we optimize our social media pages?

Give insight into who we are and what we are about. We can achieve this by having a clear bio with all our contact details, website link, business location, etc.

Create valuable and high-quality content that will show that we can solve the customers’ problems.

Schedule posts during the time when our audience is most active.

Increase engagement and improve audience reach to help boost sales.

Content Strategy

Marketing Campaign (Goals and Objectives)

1.      Gain brand recognition

How will we achieve this? – We will have to make sure that we are active on a social media platform where most of our target audience spends the most time.

How will we track it? – Looking at metrics such as brand mentions, follower count, and reach.

2.      Increase website traffic

How will we achieve this? – ensure that all marketing channels circle back to our website and start doing paid ad campaigns.

How will we track it? – Looking at metrics such as total sessions, total unique page views, and average time spent on page

3.       Boost brand engagement

How will we achieve this? – be consistent by sharing valuable content, hosting giveaways, starting a conversation, and encouraging the audience to join.

How will we track it? – Looking at metrics such as referrals and average website duration.

Conclusion

Extensions, braids, personalized wigs, and hair items made from human hair are in high demand. Because human hair is such a sought-after product with such extensive application, understanding how to establish a business selling human hair for weaving can be lucrative. This type of hair is preferred over synthetic hair mixes because it appears more natural and can be heat-styled without causing damage. Once established, this unique business can yield a sizable profit.

Wigs are fantastic to wear since they allow you to experiment with a variety of hairstyles and hair colors without having to change your natural hair. Human hair wigs can be used to enhance any hairdo for any event, festival, or occasion, and they have become a staple in the beauty industry. Wigs provide you…

Wigs are fantastic to wear since they allow you to experiment with a variety of hairstyles and hair colors without having to change your natural hair. Human hair wigs can be used to enhance any hairdo for any event, festival, or occasion, and they have become a staple in the beauty industry. Wigs provide you…