• Who is your current audience?
• Where do they go for this information and they talking about?
• What kind of information are they looking for and why? Consider which social media platform that are focusing more?
• Who do they trust?
• Conduct different social media techniques such as Polls or blog or webinar, it not only help us to generate more engagement and leads but also help as to know our customer and what they are looking for ?
• How we can convert user engagement to leads and conversions?
• Study the scope of our business ideas in market.
• How we can stand out from Business Competition and what addition features we can add to attract our audience?(unique feature better than our competitors)
• How we can reach our customers and get more user engagement and conversions?
• What are the social media tactics that suit with our business or help our business to get more customers?
• What are the key factors do we need to consider while starting a business and brand awareness?

• If this 13 per cent had increased by 2 per cent that year, that would translate into a very small 0.3 per cent increase in the number of elderly relative to the total number of Canadians using health services. Although resulting 1 per cent increase in healthcare costs.

• Population aged 65 and older will almost double during the next 20 years.
•  Aging population: in 2016 only 13 percent of Canadians were 65years older.
•  In 2019, provincial and territorial governments spent an average of $18,906 per year on Canadians aged 80 and older, compared to $2,398 on those between 15 and 65.

Communication skills.

Whether you’re getting involved with your clients’ care or simply managing the company’s infrastructure, great communication skills are paramount. You should be comfortable and capable when it comes to speaking and listening to your staff and clients’ needs. You may be responsible for discussing treatment options, delivering sensitive news, or otherwise putting the concerns of your clients to rest.

Professionalism and knowledge.

A great home care provider is always in-touch and in control. Because you are involved with the care of someone’s parents, or people who are disabled or recovering from an illness, professionalism is of paramount importance. A successful care provider will ensure that the quality of their work is delivered as promised and on time. For senior care business owners, professionalism and knowledge of the business is crucial for assessing the wants and needs of clients to arrange the best care options.

Client care needs are always changing

senior care business owners need to be flexible enough to hit these “moving targets.” Executive Home care dynamic care options and programs to help franchisees accommodate clients at home, in hospital, or on the go, but flexibility is required to make these solutions work. You will also need to remain flexible about scheduling and staff assignments, and ready to swap in a new staff member if their chemistry with the client is off.

Attention to detail.. Meticulousness is a very important trait in the senior home care business world. When you’re responsible for someone’s care, attention to detail is critical.

Short Term

• 2000 PSW’s and 1700 new clients with in a period of 5 months.
• Provide Hastle free Process
• Provide Good dedicated Service in Budget Friendly cost effective manner and Provide Promotions and offers to attract customers

Long Term

• Process flow to become 1 billion enterprise in 2 year
• Expand Business in multiple areas such as Mental Health Care , Special need care, Child care, Physiotherapy etc.
• Expand business in multiple location after market study Consider
  • ROI
  • KPI

• Polyclinics, nursing homes and Government Hospitals
• Print Media
• Local Government Bodies and Local Politicians
• NGO’s Get in touch with all the NGO’s which are related to rehabilitation, old age, native rehabilitation programes. Try to provide them some exclusive deals.Try to get the good will of the community as a whole.

• Website Creation ( Open Source CMS)
• Google My Business, Yelp,Bing etc
• Google Analytics
• Google Tag Manager
• SEO and SEM-(Paid Marketing,Content Marketing ,Affiliate Marketing )
• Checking the speed performance using GT metrix and other tool and High ranking in Google
• Online PR, Social Media Platforms