South African Jewellery Digital Marketing Plan.

South Africa is one of the biggest countries in the world.

South Africa on its own has different people, cultures, traditions, ethnic groups and how people dress.

As we have diverse cultures and backgrounds, jewellery makes it easy to distinguish distinct cultures through their colour and their designs (which might include feathers, beads, or animal skin).

Jewellery are well-known around the world for their high quality and beauty. Both men and women wear jewellery and specific decorations, particularly for dance in marital rites.

Pendants, bracelets, earrings, necklaces, and other tribal African jewellery are among the many types of African jewellery available.

In 2004, the oldest African jewellery was unearthed in Blombos cave on the southern coast of South Africa.

Most of the jewellery is pea-sized or mollusk shell beads that have been pierced a long time ago, and it is believed to be over 75 500 years old.

If you want to know more about Africa and its differences, keep reading this article.

How are South African Traditional Jewellery made or designed?

Throughout history, South Africans have tended to develop their work, and they have begun to manufacture jewellery using various organic elements and other materials that were readily available and acceptable in their region.

 They began by using materials that they found in nature, and as time passed, they started to work with other combinations, and today they use every material for their jewellers.

Amber, carved stone, glass, wood, paper, wood, ivory, animal hair, eggshells, bone, seashells, and a variety of other materials are used to manufacture handmade African jewellery.

A long time ago, South African peoples loved various beads and admired their beauty.

They have always produced lovely jewellery out of a variety of materials, perforated, beads are little, spherical items found all over the world.

South African beads have been a staple of African decoration, appearing in regalia and apparel across the continent.

Beads and handcrafted jewellery have long played a significant role in the lives of Africans and in the court life of African kingdoms, serving as both cash and artistic production.

Handmade African beads are frequently paired with other beads, such as beautifully white cowrie.

Those beats have also been frequently traded throughout Africa as a source of decoration.

1.Measure your current success for your business to grow.

•     Vision for the business
• To be successful, to endure business with a continuous stable profit, to be responsible.

•  Location: This business will start locally where most people we believe will be interested more as they always attend ceremonies locally.
• Though, for those who cannot come to the store can find the products on our online platforms. Which will be Instagram, Facebook, and websites.

• Target market: As a business we aim to target every age from 1-90, as in Africa everyone who believes in tradition wears one, either a bracelet or a necklace.

As prices range from R50-R2000, everyone can be able to afford a little thing for themselves.

While we have plans to expand into international territory our initial launch will target our most important market, that is the working class.

•  Gender: Male and Females.

•  Strengths: We will be operating 24 hours on our online website, and we will have a wide range of sales every 2 months.
• As a business we will also give out points and discounts to our loyal customers. Selling various kinds of jewellery.

•   Opportunities: The fact that we are going to be operating our jewellery store in the fastest and most growing technology full of young people who know what they are looking for, which provides us with unlimited opportunities to sell our jewellery to many people and we know what our potential customers will be looking for.

•  Weaknesses: A major weakness that may occur is the fact that we are a new online store and retail store, we do not have the financial capacity to engage when customers do not purchase our products and we must pay suppliers and other debts we might have encountered.

•    Threats: We are aware that just like other businesses one of the major threats is that we are going to face economic turndown. It is the fact that economic turndown affects the purchasing power.

As a business the main success that it has is the warehouse to store the material that will be needed for future purposes and the products that are already done.

• Trading Licence

• Transportation for the goods to be delivered

• User friendly website that we created online for people who cannot come to retail stores.

2.Identify your goals

• Short-term Goals: The aim is to establish and build relationships between our customers more effectively.

To sell more than 200 items in the first 2 months

•   Long-term Goals: The aim is to create a profitable company and develop innovative accessories/ jewellery for everyone.

To have at least 20 loyal customers in the next 6 months.

To have sold more than 500 items in one year.

4. Focus on your unique selling position.

As a business we create various products for several types of people, cultures, and tribes. Therefore, this can attract people from different traditions.

In South Africa there are over 300 ethnic groups, in which all have separate sets of accessories that they must wear on special occasions. 

Daily instagram, Facebook and tiktok posts for our businesses success.

Vouchers to the loyal customers

5. Search for your competition.

The competitive advantage for this business is having an online website that we also break the physical barriers that might be encountered since as countries we experienced Covid-19.

We sell at lower prices compared to other businesses and we do same day delivery for local customers and no later than 14 days for national customers.

We do not depend on the number of people who enter the store or the number of brochures we must deliver to people.

From the internet, we can sell to the world.

Online marketing is less expensive compared to a retail store only.

South Africa is one of the biggest countries in the world. South Africa on its own has different people, cultures, traditions, ethnic groups and how people dress. As we have diverse cultures and backgrounds, jewellery makes it easy to distinguish distinct cultures through their colour and their designs (which might include feathers, beads, or animal…

South Africa is one of the biggest countries in the world. South Africa on its own has different people, cultures, traditions, ethnic groups and how people dress. As we have diverse cultures and backgrounds, jewellery makes it easy to distinguish distinct cultures through their colour and their designs (which might include feathers, beads, or animal…