Strategy Plan to Boost a Company’s Online Presence

Nowadays, it is extremely easy to open a company. Everyone can start selling products with a few clicks and start managing their own business. However, because it is so easy, there is a lot of competition.

As a business owner, you might wonder: what should you do to stand out from your competitors? Next to products offered, client experience, pricing as well as service quality, you need to have a good marketing strategy plan.

Why should you have a Strategy Plan?

It helps you to define short and long-term goals and shows you who your customers are and where to find them while outlining what you need to get your customers’ attention. In addition, it offers a step-by-step plan to attract and hold their attention and shows how to analyze and improve marketing performance. It includes goals, objectives, KPIs, an understanding, and definition of your audience, a marketing strategy as well as audits and improvements of your marketing campaigns.

1) Measuring your current success

Digital marketing and social media presence are vital for any business in the 21st century. The new digital age makes information available to everyone. In 2021 4.26 billion people used social media in the whole world. To find out how you can improve your reach, you need to know how your online shop is performing now. 

You can find this information by analyzing KPIs or your social media reach through tools like the following:

• Facebook Analytics, which tracks your audience, the engagement on your page, and your performance
• Instagram Insights, helps you analyze posted content, activity in engagement, and audience which also shows the demographics of the users that engage with your content

Key Performance Indicators (KPIs)

To measure your performance, you can also use the following indicators:

• Daily or monthly visitors
• Pages clicked per visit
• New daily/monthly leads
• Qualified leads
• Conversion rates
• Cost per conversion
• ROI (Return on Investment)
• Click-through rates from paid advertisements

2) Identify your Goals

After measuring your current success and indicators, you can move on to set your goals for the future. The step of creating your goals is very important, as this will help you to decide which actions to take to achieve those goals.

The goals can either be short-term (from 0-6 months) or long-term (6 months and more). 

Take this as an example:

You opened your online grocery store 1 year ago. In the first month of operations, you had 30 sales and last month you had 40 sales. In total, you have reached 200 followers on Instagram.

Short-term goals:

• Reach a minimum of 50 monthly sales within 3 months.
• Reach at least 400 followers on Instagram in 5 months.

Long-term goals:

• Within 8 months, I want to sell 100 orders per month.
• Within 10 months, I want to reach 1000 followers on all social media platforms.
• Within 11 months, I want to make enough profit to be able to hire 2 more employees

* Tip: try to formulate your goals in a SMART way (specific, measurable, attainable, relevant, and timely)

3) Your Unique Selling Position

If you want to stand out from your competitors, you need to sell something that they don’t in other words, you need to sell something unique. 

To do so, you can do the following:

Define your ideal customers: Your ideal customer is the one who has needs or wants that you can solve. To define your Target Audience, you need to ask yourself the following questions:

• Who are your customers?

• What is the size of your market?

• Where do they spend time?

• What do they consume?

• Why do they buy?

• Where and how do they buy?

• What do they need to buy?

Explain the problem that you solve: As an online grocery shop, the problem that you solve is probably a lack of time or motivation to go to a real grocery store. You can help your customers get their groceries without leaving their houses. 

Mention what makes you unique: There are a lot of different online grocery shops on the internet, to make sure your store has the most customers you need to offer them something special, such as the following:

• Sponsoring local events
• Only selling local foods
• Only selling organic foods at the best price
• Selling a variety of goods from all over the world
• A membership that gives them discounts on their orders
• Branding on your grocery bags 

4) Research your competition

To be better than your competitors, you need to know what they are doing. You need to research if there are similar services in your area and what they sell. Then you check at what prices they sell, their reviews, their social media presence, and their followers.

You can find out how they do advertisements, how often they engage with their users, and what makes them different. Sometimes your research will also show you their weak points which you can use to your advantage.

5) Advertising

You may have heard about the quote: Content is King, invest in it. This phrase however hides a lot of truth. The best way to attract customers is by getting them to know your business, its products, and its service. 

Your target consumer uses online platforms to make their life easier, which means you can use online advertising methods. You can also advertise on local broadcasting stations to reach the people in your area.

You can advertise your business in the following ways:

• Content marketing
• SEO
• PPC
• Display advertising
• Email
• Online videos
• TV commercials
• Mobile ads
• Channel Partnerships
• Events
• Social Media advertising
• Podcasts and radio advertising
• Print advertising

With these steps, you can find answers to create your own Marketing strategy plan.

Nowadays, it is extremely easy to open a company. Everyone can start selling products with a few clicks and start managing their own business. However, because it is so easy, there is a lot of competition. As a business owner, you might wonder: what should you do to stand out from your competitors? Next to…

Nowadays, it is extremely easy to open a company. Everyone can start selling products with a few clicks and start managing their own business. However, because it is so easy, there is a lot of competition. As a business owner, you might wonder: what should you do to stand out from your competitors? Next to…