Strategy for Organic Fruits and Veggies.
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Table of Content
- Executive Summary
- Branding & Positioning
- Online Marketing Strategy
- Traditional Marketing Strategy
- Marketing Timeline
- Marketing Budget
Executive Summary
Titi’s organic and fresh veggies is an online veggie shop that stands out from other several online veggie stores in the country. This digital marketing strategy plan is to increase the veggies store online market share, and earn loyal customers and stay profitable.
Put simply, it needs a digital marketing plan. From branding, to budgeting, to social
media advertising and SEO strategies. There are careful combinations of both high-level and tactical decisions an online shop needs to position itself in its online marketing niche and serve as many guests as possible.
About Us
Titi’s Organic and Fresh Veg Store is your one-stop solution to all your needs including fresh fruits, vegetables and groceries like spices, pulses, staples and much more. At Titi’s organic and fresh veg shop, we believe in hygienic, efficient and swift delivery of all the items listed on our website. You Are Only A Click Away To Place Your Order With A Fresh Veg Store.
Motto: Think fresh fruits and vegetables
Rather than going out to the busy market to purchase groceries, fruits, and vegetables every morning or evening, you can order from us. The time wasted on standing in queues can be evaded. And, a fresh collection of groceries, fruits, and vegetables will arrive on your doorstep within minutes. There is no need to wait for a long time to get your products delivered. We deliver products quickly with our lightning fast delivery. Also, the quality of products delivered by us to our customers is of the highest quality. The fruits and vegetables we offer for sale are fully fresh.
The fresh veg store offers the following types of commodities, available online for delivery:
Fruits
We have the provision to offer a wide variety of fruits for online delivery, such as bananas, apples, oranges, guavas, grapes, mangoes, papayas, watermelons, pineapples, jackfruits, etc.
Vegetables
We always have fresh vegetables in stock for our customers, such as onions, potatoes, tomatoes, beans, cabbage, cauliflower, brinjals, radishes, carrots, etc.
Grocery
We offer a diverse variety of grocery products such as dairy products, pulses and cereals, rice packets, detergents, soaps, salt, sugar, cooking oil, etc.
Brand and Positioning
Brand Overview
This section provides an overview of the Titi’s Fresh Veg brand. The brand image, mission, goals and values attached to the brand.
Mission, Vision and Values
Mission: To become the best veg online shop by making every type of fruits and vegetables readily available to customers regardless of their location.
Vision and Values
Fresh fruits and vegetables are a delicious, healthy food. Our products not only give you the vitamins, minerals and fibers you need to take care of your health but they are well preserved to give our customers a shared pleasure of healthy good food and life..
Target Market
Older and Younger consumers who value fresh, healthy foods and are open to trying new products, including Generation Z adults and Millennials. Parents of young children who care about making healthy home-cooked meals and spending quality time together as a family.
Also, vegans, vegetarians, those allergic to meat, those interested in healthy eating.
Market Positioning
Selling pre-cut fresh vegetables and fruits online to help consumers by avoiding the work of washing, peeling, and cutting. For such customers, pre-cut, prepackaged are always the best. Titi’s Vegs online store wants to make vegs and fruits affordable and ready for all regardless of the location.
Value Proposition
To provide fruits and vegetables that are high in fiber, low in calories, that contain essential nutrients such as vitamin C, potassium and folic acid. To provide fruits and vegs that are high in compounds that offer significant health benefits.
The Ups and downs of Canned Foods.
Not only are fresh vegetables tastier but they are better for you than canned vegetables. Store bought canned goods often contain excessive amounts of salt or sugar. Canning also requires that the vegetables be cooked for a significant period of time, this can diminish the amount of Vitamin C found in vegetables. However, according to WebMD, some vegetables such as tomatoes have more lycopene, an anti-carcinogen, when canned, but if you must buy canned look for low sodium and low sugar options.
“There is an idea among consumers that if it isn’t fresh, it doesn’t count,” Christine M. Bruhn, PhD, tells WebMD. Bruhn is a co-author of the study and director of the Center for Consumer Research at the University of California-Davis.
Lycopene is a carotenoid pigment found in tomatoes, believed to be protective against heart disease and even some cancers. Fresh tomatoes have less available lycopene than canned tomatoes or tomato sauce.
Nutrition Labeling
One of the most significant selling points for fresh fruits and vegetables is the nutritional profile of a specific fruit or vegetable. Labels for prepackaged fresh produce can contain information that is valuable to consumers who are concerned about what it is they are reading.
Package labeling
Standard nutrition labels include a breakdown of micro and macronutrients, and also provide information on serving size and the number of calories per serving that a particular fruit or vegetable contains. Suppliers may want to include additional information about the potential health benefits that a specific type of produce offers, providing that the information is correct and is in-line with federal food and drug labeling regulations.
Printing recipes on packages
While much fresh produce is sold loose, some of it is packaged. Packaging provides produce sellers with the opportunity to include tips and recipes that can help consumers prepare delicious fruit and vegetable dishes
Online Marketing Strategy
An online marketing strategy is the optimal way for a restaurant to get discovered by new guests in the digital world. To capture demand on the internet, restaurants need a fleshed-out website in addition to a presence on social media sites, search engines, and review sites.
Titi’s Veg Website Strategy
This section is arguably the most important part of the digital marketing strategy. Developing a website for an online store comes with so many functionalities. An online business website helps the business get discovered online through SEO and can generate reservations and immediate sales through online ordering.
Collaborations strategy: Influencer Marketing
By working with an influential media personality, vegetable and fruit marketing professionals can better establish the credibility of their brands.
You can also use a collaboration strategy in digital marketing to increase your sales. Digital marketers often work with other businesses, celebrities, or popular brands. They collaborate on projects to achieve their goals for online stores.
You can get an influencer to promote your products using social media platforms. It is best to use platforms where most people are your target audience. According to the online store strategy Australia, you can use Instagram or Facebook. You can also use Snapchat among other platforms. The platform you select depends on your business and your collaborators.
Collaborations are a great way of growing your business. Thus, you can reach a larger audience and get more sales in return! Many digital marketers prefer using collaborations because they’re effective.
Third-Party Blogs: SEO Link- Building and Backlink.
Last but not least, guest blogging is the perfect strategy to boost Titi’s exposure online to a larger audience, but also to get more backlinks directing readers to the website and, like that, get Google to perceive the website as an authority. In the new era of Digital Marketing, guest posts are playing the best part right now.
This can have an excellent impact on link building and SEO strategy, but only if you know how to choose relevant websites to send your pitches to.
“68% of all online experiences start with a search engine and if you want potential customers to easily find your business while researching online, you need to invest in search engine optimization (SEO) which is one of the best digital marketing strategies in the marketing world”.
Giveaways strategy
Giveaway is another digital marketing strategy for online stores. You can use the strategy to increase sales and create a customer base. It involves running contests, sweepstakes, and giveaways on their website or blog!
You can use giveaways in different ways. They help customers enter a contest by sharing it with friends on social media platforms. Giveaways are effective because they engage users on different platforms. Also, they can encourage sharing. This strategy is excellent in pushing sales or introducing a new product. It enables customers to try new products without having to buy them. Giveaways are excellent because the ROI is great when done right (and it’s easy to track).
Mobile-Friendly Website
We’ve all opened a website on our smartphones only to find a poorly formatted page, and we’ve clicked off a website because of that.
Given that around 50% of all web traffic in the world is generated by smartphones, it becomes clear why you have to make sure your website is mobile responsive. After all, not doing is like giving up on half of your potential customer base, which is something no online store can afford.
If that’s not enough to convince you, the fact that mobile-friendliness is one of the top-ranking factors that Google considers when crawling a website should be.
Social Media Shopping
Social media constitutes a great marketing channel for any business, and Titi’s Veg store can actually sell directly on social media platforms like Facebook, instagram and Twitter.
Having a Facebook business page and Instagram business page offers businesses specific features for them to set up a store within their pages, through what they call shoppable posts, which look similar to regular, organic posts, but allow shop owners to tag the relevant products.
Build a Solid Social Media Presence
Social media is one of the best digital marketing strategies for online success. You can use it to build your brand and share information about new products and services you offer. Also, you can answer questions from customers and engage with the audience.
Social media strategies for an online store are like other strategies. But, they need you to bring out the best in your audience as you share your brand or products. It is best to understand the audience, then engage them and react to their concerns.
To begin, you should create an attractive profile on different platforms. The profile you create needs to be relevant to your business. The platforms include Facebook, Twitter, Instagram, WeChat, TikTok, Snapchat, and LinkedIn. The next step is to post valuable content on your social media profiles. You can either select to use a paid or a free plan. It depends on the product, brand, or service that you are selling.
Encourage users to create these online conversations around your online store, which you can do by:
- Running social media contests
- Creating and promoting branded hashtags
- Asking new customers to leave a review after they make a purchase
- Rewarding people who post UGC
PPC Advertising
PPC stands for Pay-Per-Click and it is an advertising model where website owners pay each time a user clicks on one of their ads. If you want to attract more visitors instantly than PPC Advertising plays a crucial part in digital marketing.
Using Google Ads is another digital marketing strategy for online success. It is a type of online advertising that makes it easy to reach potential customers! You can do this as part of your SEO, email, and social media strategies. The Ads are the best because they can be highly targeted. You will know that Google Ads are effective because they are cost-effective.
Traditional Marketing Strategy
Public relations strategy
Public relations strategies in digital marketing help grow your online store. It is a powerful way of improving your visibility and building trust with the audience! You can use it as part of other strategies to improve customer experience. It also helps increase sales and drive traffic towards your website or blog, etc.
Public relations (PR) for an online store is a great way to get the word out about your business. You can also use them as part of content marketing, SEO, and social media strategies. As the online store strategy, PR enables understanding of customer needs.
PR strategy helps improve customer experience by making sure clients trust you. It enables you to engage with your audience on different platforms. You can do this before, during, and after PR campaigns for online stores.
Create a Loyalty Program
According to a brightedge research report on 40 Amazon customer loyalty 84% of companies state that retention is cheaper than acquisition, and one of the best ways to keep customers coming back is by rewarding them through a loyalty program.
By adopting this strategy, you’ll be encouraging them to keep purchasing from you, which will obviously have a positive impact on your revenue, but you’ll also:
- Gather valuable information about your audience (which you can use to develop targeted campaigns)
- Attract new customers
- Show your current customers that you appreciate them
The most important thing is that you make sure your rewards, which can be anything from points to discount vouchers, event tickets, or sample products, are enticing to the specific customer you’re hoping to reach.
Table of Content Executive Summary Branding & Positioning Online Marketing Strategy Traditional Marketing Strategy Marketing Timeline Marketing Budget Executive Summary Titi’s organic and fresh veggies is an online veggie shop that stands out from other several online veggie stores in the country. This digital marketing strategy plan is to increase the veggies store online market…
Table of Content Executive Summary Branding & Positioning Online Marketing Strategy Traditional Marketing Strategy Marketing Timeline Marketing Budget Executive Summary Titi’s organic and fresh veggies is an online veggie shop that stands out from other several online veggie stores in the country. This digital marketing strategy plan is to increase the veggies store online market…