STRATEGY PLAN FOR FITNESS AND WELLNESS CENTER

Fitness is a competitive industry, whether you are a small gym or international chain, marketing your brand is an essential part of running the business. For such a competitive industry in a crowded market there are key factors to consider in strategic planning

OBJECTIVES

1: DIGITAL SERVICE HIGHLIGHTS Gyms and fitness centers closed their doors to physical customers during the pandemic, and right now, some countries are still battling to fight the pandemic. our marketing strategy should highlight digital services and encompass this part of our business. To re-evaluate our current marketing strategy to make sure that it’s still relevant, especially now that we all have to expanded into digital fitness.

2:INVESTING IN CONTENT CREATION. Content marketing can create more leads than paid advertising. to increase brand reputation and Authority . from website launching to blogs, e-marketing, podcast and videos while still on the marketing budgets and stand out from the competition.

3:MULTIPLE DEVICE AND MEDIUM :This is an omni channel approach  to create a seamless experience. From local search to You tube, Instagram posts and live sections and other mediums to interact with customers both online and offline.

4. TARGETED ADVERTISING: By 2021, it’s estimated there will be more than three billion users on social media. The average US adult spends almost 40 minutes on Facebook every day. As people are spending a record amount of time online, take advantage of targeted advertising. Consumers are scrolling through social media to find ways to stay healthy. You can use Facebook ads robust targeting solutions to get your content in front of the right audience on Instagram and Facebook. Target by location, interests, demographics, engagement, and more. The Fitness Business Podcast has an interesting episode for live streaming, fitness videos etc. This is to go hybrid to compete in the ever-changing fitness landscape.

  STRATEGIES.

This is quite a handful. In the present world, going digital needs to be extremely monitored to generate leads. We have to be able to increase numbers of new members and increase your conversion rate.  The gym environment should be able to attract new members as that serves as our physical landing page so as to attract members to enroll on their first visit to the facility. 

This strategy is not only for lead conversion but also to ensure members reach their goals by providing additional support to make them feel part of an exclusive community that they don’t want to leave. Example of such a strategy is to provide a personal nutritionist or a trainer to personalize their experiences. 

                                     

TACTICS

Tactics needs to be strategic when relating to a fitness business. Google ads world should be the major means of advertising to push your brand to the world . examples;

1: Establish health and wellness food cafes  located at the facility or online delivery to help balance members’ healthy lifestyles.

2: Launch member blogs with valuable exercise with nutrition info plus downloadable guides.

 3:Create a private facebook page for members. 

4:Hold monthly loyalty events and seminars for members. 

5: Create a customer live review portal to enable new leads to have insights

MEASUREMENTS

Here, we have to closely study business analytics and seo for better improvement . Tracking retention rate gives focus and improvement through tour conversion, referrals , testimonials, event attendees etc all in bid to generate profit.

                               GOALS.

When all is said and done, you’re running a business and a prerequisite to running a business is churning a profit.  Long and short term goals should be established.

Fitness is a competitive industry, whether you are a small gym or international chain, marketing your brand is an essential part of running the business. For such a competitive industry in a crowded market there are key factors to consider in strategic planning OBJECTIVES 1: DIGITAL SERVICE HIGHLIGHTS Gyms and fitness centers closed their doors…

Fitness is a competitive industry, whether you are a small gym or international chain, marketing your brand is an essential part of running the business. For such a competitive industry in a crowded market there are key factors to consider in strategic planning OBJECTIVES 1: DIGITAL SERVICE HIGHLIGHTS Gyms and fitness centers closed their doors…