The importance of marketing automation tool in social media marketing.
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MARKETING AUTOMATION TOOL IN SOCIAL MEDIA MARKETING
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Automation can save marketers a lot of time when they are following up on leads and taking potential clients through the conversion funnel.
SOCIAL MEDIA MARKETING
- Create Brand Recognition.
- Increases Sales.
- Measuring Success with Analytics.
- Connect With A Wide audience.
- Cost-Effective.
- Higher Conversion Rate.
- Better Customer Satisfaction.
Integrating your marketing automation platform with your social media accounts offers several benefits including:
- Increase the level of engagement
- Data collection is accurate
- Easier to manage marketing tasks
- Increased brand presence
- Automatic alerts to actions on social media
- Less time spent on marketing tasks
- Analytics and reporting advance
- Reduce effort and maintain consistency
Top 5 automation tool in social media marketing:
1. SOCIAL PILOT
Social Pilot is an easy-to-use social media marketing tool that helps customers to analyse their posts performance and automate your social media management.
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2. Buffer
“The Buffer posting schedule is well designed, reliable, and highly effective. This makes it easy to drag and drop specific pieces of content into your content calendar schedule, but also to view your strategy from a broader perspective.”
3.CROWDFIRE
“Crowdfire helps you discover and schedule content, and manage all your social accounts from one place. Your super-smart marketing sidekick that will help you grow online everyday.”
4. Kontentino
-”With Kontentino, social media management turns from a nightmare into a pleasure. Check out why it should become one of your key social media agency tools below, or sign up straightaway and discover a world of opportunities.”
5. Hootsuite
“Manage all your social networks, connect with followers, and grow your brand on social media. Hootsuite’s unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social media.”
| Product | Effective | Suitable tools | Ease to use | Website |
| Socialpilot | 👍 | 👍 | 👍 | 👍 |
| Buffer | 👍 | 👍 | 👍 | 👍 |
| Crowdfire | 👍 | 👍 | 👍 | 👍 |
| Kontentino | 👍 | 👍 | 👍 | 👍 |
| Hootsuite | 👍 | 👍 | 👍 | 👍 |
Bar graph for automation tools
Automation tool rating
The use of automation tools is increasing rapidly. This shows proof that more and more businesses are moving digitally.
‘Automating social media marketing goes beyond scheduling content. With marketing automation, you can listen to your audience and then develop your content accordingly to enhance the customer experience and increase lead generation.’
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MARKETING AUTOMATION TOOL IN SOCIAL MEDIA MARKETING Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Automation can save marketers a lot of time when they are following up on leads and taking potential clients through the conversion…
MARKETING AUTOMATION TOOL IN SOCIAL MEDIA MARKETING Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Automation can save marketers a lot of time when they are following up on leads and taking potential clients through the conversion…