Customer Satisfaction And Digital Marketing
-
- 344
Is Customer Satisfaction related to Digital Marketing?
Let us accept the truth: We are part and parcel of a highly technology-driven world, and digital marketing is the golden keyword that is currently dominating the world. Though it is a relatively a new concept, it has exceeded the traditional channels in a lot of ways. One can say that the importance of Digital Marketing came into prominence during the pandemic and it is going to be the lead factor in determining customer satisfaction, post the pandemic.
With the customers now looking up to the internet for every question they may come across, it is obvious to understand why digital marketing can upgrade or derail a business. As research suggests, only a satisfied customer can become a loyal customer. But with Digital Marketing outplaying the age old marketing techniques, how can you create customers’ satisfaction?
It’s easy: just follow the concept of
Attract
Convince
Transform
Delight
By 2023, one can assume that the global spend on digital marketing is likely to touch $ 146 billion. As rightly quoted by Tony Hsieh, CEO of Zappos, “Customer service should not only be a division. It should be the entire company.”
DECIDING FACTORS IN “CUSTOMER SATISFACTION”
Three things are very essential in customer satisfaction:
INNOVATIVE IDEAS:Always be updated according to customer needs.PERSONALIZED COMMUNICATION:Always be 1:1.EDUCATE THEM:Making them smarter / users of your products through educating them.
HOW TO ACHIEVE CUSTOMER SATISFACTION
According to Live Person, 82% of consumers say that “the most important factor in customer satisfaction is that they get their problem resolved quickly”.
Some important guidelines for CUSTOMER SATISFACTION
1. Hire Enthusiastic Employees
2. Train your employees well
3. Listen more than you talk
4. Ask questions to understand the customer’s problem
5. Help your customer
6. Follow up to ensure the problem is solved
Whom to TARGET?
Whenever you are trying to target a particular audience, you need to conduct effective marketing research.
It is all about knowing what the customer wants rather than what the company wants.
Conduct Marketing Research on :
- What do they value
- The personality of each customer segment
- What do customers value in interactions
- Unfulfilled customer needs
- The relevance of your brand
HOW online marketing is connected with Customer Satisfaction
- Clear communication between the customer and the brand.
- And when customers know that businesses are seeking to understand them, they are satisfied and more loyal.
- Trust is formed between the customer and the brand.
- Customer’s brand experience is highly optimized.
But “HOW” to achieve this?
- Use of a DIGITAL MARKETING platform
- A unique BRAND and BRAND IDENTITY
- Develop a MARKETING PLAN
When it comes to marketing, try all the elements of marketing :
- Content Marketing
- Social Media Marketing
- Email Marketing
In a Nutshell
Digital Marketing is the future. Do not sit back and watch. Plunge into action!
Post by Rajesh Ramakrishnan
Is Customer Satisfaction related to Digital Marketing? Let us accept the truth: We are part and parcel of a highly technology-driven world, and digital marketing is the golden keyword that is currently dominating the world. Though it is a relatively a new concept, it has exceeded the traditional channels in a lot of ways. One…
Is Customer Satisfaction related to Digital Marketing? Let us accept the truth: We are part and parcel of a highly technology-driven world, and digital marketing is the golden keyword that is currently dominating the world. Though it is a relatively a new concept, it has exceeded the traditional channels in a lot of ways. One…
Wonderful work! This is the type of information that are supposed to be shared across the net. Shame on the seek engines for now not positioning this submit upper! Come on over and discuss with my website . Thank you =)
Thank you!
magnificent points altogether, you simply gained a brand new reader. What would you recommend about your post that you made a few days ago? Any positive?
I have seen that intelligent real estate agents all around you are starting to warm up to FSBO Advertising. They are seeing that it’s more than merely placing a sign post in the front yard. It’s really concerning building human relationships with these sellers who someday will become consumers. So, after you give your time and efforts to serving these retailers go it alone – the “Law of Reciprocity” kicks in. Interesting blog post.
Thank you!
Amazing! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same page layout and design. Superb choice of colors!
Thank you!