Five essential digital marketing skills

Articles -Digital marketing

Digital Marketers need a large and diverse range of both hard and soft skills. Some require deep and comprehensive knowledge, others may be less critical or easy to pick up.

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on electronic devices.

What is digital marketing?

Digital marketing refers to advertising that is delivered through digital platforms. For example: search engines, websites, social media but to name a few. It is a method used by organizations to endorse their brands and products. 

1. Search Engine Optimization SEO

 

Search engine optimization (SEO) is the process of using specific tactics to optimize the probability of your website’s ranking on search engines. Improving your website’s ranking on search results, and increasing the number of visitors on your website. Search Engine Optimization (SEO) is key to all levels of digital marketing and anyone going into the field must have a basic handle on it

According to the Office for National Statistics, 82% of the UK population access the internet on a daily basis. This accounts for an astounding 41.8 million users every single day. When we consider these statistics, it is clear that this is a ‘Digital Age’ in which we live, and any business that wants to maximize its success must be willing to integrate a digital strategy into its marketing. The battle for sales has very much moved from the forecourt, onto the web.

Free SEO course

This free SEO Training course on Udemy covers SEO from basic fundamentals to more advanced strategies. You’ll learn the vocabulary, best practices, and most effective strategies, and get familiar with on-page, off-page, mobile, and local SEO. As Google and search engines are always evolving, SEO is a digital marketing skill that needs constant maintenance. This course will provide that workout you need to stay in SEO shape.

2. Graphic Design Skills

As a digital marketer, you need to know how to create and edit your own visuals.This is also an effective way to engage with customers-. It builds brand awareness and influences the customer decision-making process. Integrating strategic content in your design will encourage prospects to become customers and this visual piece will guide your customers through your intended message. There are different tools such as Photoshop , Adobe and  program Canva available to assist

3. Email marketing 

Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you. 

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too. In fact, a 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38. Visit //mailchimp.com/marketing-glossary/email-marketing/ 

4. Marketing Automation

Marketing automation is the art of creating automated tasks for website visitors to save you time as a marketer. It’s important to know how to setup forms, create landing pages, and trigger drip campaigns that will nurture website visitors to become customers.

According to recent studies, marketing automation on average drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it’s ‘very important’ to the overall success of their online marketing strategy.”  *According to Invespcro.com

Tools such as Heropost make automation marketing much easier. Heropost is all about helping users improve their brand efficiency in a productive and intelligent way with tools and metrics that empower them on social media.

Home

 5. Personal Brand

As a digital marketer, there could be a possibility of being the face of a brand. An audience may be attracted by a professional online digital presence. In addition, there are great sites that assist with building your personal brand, you’ll ultimately understand them better yourself and how you can leverage them for the brands you work for.

When it comes to doing business with someone online, studies show that 70-80% of people research an influencer or brand before doing business with them. 

Social media has become a highly resourceful with finding people’s information so one of the many reasons personal branding is so important is for clients and people like to feel like they know you, especially before engaging in any business with you. It makes it easy to build relationships and increase engagement. When people feel like they know you and you show your authentic self, it helps increase engagement.

Articles -Digital marketing Digital Marketers need a large and diverse range of both hard and soft skills. Some require deep and comprehensive knowledge, others may be less critical or easy to pick up. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through…

Articles -Digital marketing Digital Marketers need a large and diverse range of both hard and soft skills. Some require deep and comprehensive knowledge, others may be less critical or easy to pick up. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through…