WHY IS DIGITAL MARKETING SO IMPORTANT FOR SMALL BUSINESSES?

• Why should small businesses use digital marketing?
• Benefits of Digital Marketing.
• Who needs digital marketing the most?

WHY SHOULD SMALL BUSINESSES USE DIGITAL MARKETING?

Even if you are still in the start-up stages of your business or have started your business but want to expand your customer reach, by having an online presence with Digital Marketing and a website, this makes a business appear more trustworthy, professional and can really enhance your sales with immediate online purchases as well as automated emails for newsletters, advertising & blogs. 

Digital marketing also gives the small business owners an opportunity to engage with consumers online. With reviews, comments and email address sign-ups, this will make it easy for owners to reach out to potential customers.

BENEFITS OF DIGITAL MARKETING

Digital marketing for small businesses or business start-ups is beneficial as it has the potential to reach a higher conversion rate without employing large amounts of people or pouring in huge amounts of cash. 

Search engine optimization, social media advertising and content marketing are fantastic tools to help in reaching the full potential of the business and converting potential leads into paying customers as well as creating loyalty to your new brand and a website allows you to find new markets and trade nationally or globally for only a small investment. 

A well planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods and will save you time and money, thus allowing you to focus on building your company further.

WHO NEEDS DIGITAL MARKETING THE MOST?

Basically, any new business or business start-up that wants to increase their online presence and attract more customers online can benefit from digital marketing services but this is also the case for an increasing number of established businesses to expand their customer reach, as more consumers are relying on the internet to find the products and services they are looking for.

The world of digital marketing can be a scary place for someone just starting a new business with no prior knowledge of what is entailed and the correct approach to advertising in todays’ digital era and cost is also a BIG factor when starting your new business and one can spend a whole lot of cash on digital marketing channels and website design that may not necessarily work for you or your business.

The most important thing is to do your homework and conduct research on what are the most logical and basic steps with digital marketing and how to move your new business into a revenue generating, nationwide or global, business by using these tools.

THERE ARE SO MANY OPTIONS TO CHOOSE FROM WHEN IT COMES TO DIGITAL MARKETING, SO WHERE DO YOU START?

If you’re like me and have just started mapping out your new business needs and the direction it must take in order for it to be successful – while trying to keep an eye on your start-up costs – here are the first basic steps to take:

• Identify your small business’s main goals and set time-frames for each goal.
• Study Digital Marketing online, get certified with an accredited digital marketing company that can help you move your business in the RIGHT direction.
• Use in-house digital marketing resources.
• Create a social media presence with facebook, Linkedin & Instagram.
• Ensure you use email marketing to connect with customers.
• Enhance your website with marketing & analytics.
• Start video marketing.

IDENTIFY YOUR SMALL BUSINESS’ MAIN GOALS & SET TIME-FRAMES FOR EACH GOAL

Examples of long-term business goals

• Increase the total income of your company by 10% over the next two years.
• Reduce production expenses by 5% over the next three years.
• Increase overall brand awareness.
• Increase your company’s share in its market.
• Open three new office locations

Five examples of smart goals for small business owners:

• Financial goals.
• Growth goals.
• Customer goals.
• Employee development goals.
• Social goals.

WHAT ARE THE 5 SMART GOALS?

The SMART acronym outlines a strategy for reaching any objective. 

SMART goals are: 

• Specific, 
• Measurable, 
• Achievable, 
• Realistic and anchored within a …
• Time Frame.

STUDY DIGITAL MARKETING ONLINE

Get Certified With An Accredited Digital Marketing Company That Can Help You Move Your Business In The Right Direction

I have personally searched for all assistance and help for Digital Marketing and found that Abacus Digital http://www.abacusdigital.org offers some amazing courses for every step of the way while starting your new business and they are tailored to your business needs, from Social Media Marketing, Content Digital Master, Paid Marketing, Agile & Scrum training as well as workshops.

Here are some of the courses that will help any business, in any stage that it may be in:

• Digital Marketing courses
• Scaled Agile SAFe courses
• Scrum training courses
• IC Agile training courses
• Agile Coaching
• Certification workshops
• Trained Implementations to help you every step of the way

USE IN-HOUSE DIGITAL MARKETING RESOURCES

Once you have created your website, use the tools provided for automated emails, advertisement posting, brand identity posting, customer reviews, etc. and the best website design companies I found that assist you in every step of creating your own website are:

• Site 123 http://www.site123
• WordPress http://www.wordpress
• GoDaddy http://www.godaddy
• Elitefunnels http://www.elitefunnels

Most of these website design companies allow you a free trial first to build your website and then become paid websites with a variety of plans to choose from and to suit every budget, once you go live. 

CREATE A SOCIAL MEDIA PRESENCE WITH FACEBOOK, LINKEDIN, TWITTER & INSTAGRAM

The Digital Marketing courses and training will assist you with all the tools needed to enhance your digital presence on Social Media and using programs like Canva and Heropost will assist you in creating professional advertisements all in one go. Both Canva and Heropost have a large number of templates to create your perfect advertisement for your company and will enhance a professional visual for your business.

ENSURE YOU USE EMAIL MARKETING TO CONNECT WITH CUSTOMERS

Creating Weekly or Monthly newsletters & content will enhance your customers interest in your brand and will ultimately leads to sales and most Website Design Companies have this helpful tool built into the website making your life so much easier with just a click of a button.

ENHANCE YOUR WEBSITE WITH MARKETING & ANALYTICS

Marketing & Analytics within your chosen website will give you the opportunity to gauge which advertisements are working and how much reach you have gained. Don’t forget to conduct A/B Split testing with your advertisements to gauge which content, images or videos work best for your brand.

START VIDEO MARKETING

This can be a daunting task, but the reach is awesome once you have mastered the art of creating informative, educational and knowledgeable content. You will create a larger following for your company and brand.

Youtube has a plethora of online instructional videos. Using and applying video marketing in your advertisements will place your content first when customers are using their Search Engines.

Good luck & jump right in. Get trained professionally.

Why should small businesses use digital marketing? Benefits of Digital Marketing. Who needs digital marketing the most? WHY SHOULD SMALL BUSINESSES USE DIGITAL MARKETING? Even if you are still in the start-up stages of your business or have started your business but want to expand your customer reach, by having an online presence with Digital…

Why should small businesses use digital marketing? Benefits of Digital Marketing. Who needs digital marketing the most? WHY SHOULD SMALL BUSINESSES USE DIGITAL MARKETING? Even if you are still in the start-up stages of your business or have started your business but want to expand your customer reach, by having an online presence with Digital…